A still from Urumi One of the most awaited
Malayalam movies of the year -
Urumi - finally released on the big screen on March 31 st . Though the film released just a
day prior to the World Cup, it
succeeded in attracting enough
eyeballs to make it a success.
And now, after the Malayalam
version has been getting great feedback, the makers have
decided to release the film in
Tamil, Telugu, Hindi and English.
According to an industry insider,
“Initially, there were plans to release the movie in all the five
languages simultaneously. Later
it was decided to just go ahead
with the original Malayalam
version as the producers didn’ t want to take a risk.” We hear that since the movie is
a period drama, the makers
were uncertain about how it will
be received by the audience.
However, after Urumi hitting it
off well in its very first week, they are now sure that it will do
well if dubbed in other languages
also. The source added, “The film has popular names like Vidya
Balan, Tabu, Genelia and Prabhu
Deva attached to it which is a
strong selling proposition for
Tamil, Telugu as well as Hindi
market.” Also, the producers are aware of
the growing interest in South
Indian films amongst the global
audience and therefore they are
looking at the English version to
attract eyeballs the world over.
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