Urumi is Prithvi's best opener!
Santosh Sivan,
Prithviraj and Shaji
Natesan of August
Cinema are laughing
all the way to the
bank. Their magnum opus
period drama has not only been critically
appreciated but has also hit
the bull's eye at the box-
office! Urumi in its opening week
(March 31 to April 6), has
grossed approximately Rs 2.52
Cr from 77 screens in Kerala. It means a distributors share
of Rs 1.26 Cr, making it
Prithviraj's biggest ever
opening. Urumi has broken Anwar
opening. In Ernakulam city from
Padma andSridhar with a
combined seating capacity of
1183 seats, the film had 56
shows and has taken a distributors share of Rs 13.87
lakhs. Anwar in one week from the
huge Shenoys with a seating
capacity of 1120 has taken a
distributors share of Rs 11.62
lakhs. Unlike Anwar, Urumi carries
very good word-of-mouth and
the audiences are loving it. In
its second week Urumi has
another week of no opposition
releases. The schools and colleges have been closed for
summer holidays, which mean
Urumi will be the number one
choice for family audiences. Says Suresh Shenoy of
Ernakulam Padma and
Sridhar: "Urumi will hold on
very well in its second week as
the film is being appreciated. I
will definitely say it is a hit." How big hit will Urumi will turn
out will be decided only in its
third week. The big Vishu weekend will see
the release of Mohanlal's multi-
starrer China Town and
Mammootty's Doubles .
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